What Does Speed to Market Mean?

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All companies, regardless of their retail or service provider, go through a lot of processes to market ideas and make them into reality. Companies always have their unique way of making products, visualizing and inventing them, so they would be sold successfully to their target market. When all of these processes happen, it is inevitable for companies to do them overnight. However, just as we have deadlines for our tasks in the office, every product has its timetable too.

You may be wondering, but the term speed to market is a common term for companies who sell. Looking from the outside, we may think of it as something irrelevant. Yet, for business owners, speed to the market entails a different and very vague process.

What is speed to market?

Speed to market is a concept wherein a company creates a calendar on how long a certain product or service will be launched. Still, it does not only mean when the product will be sold to consumers. Consequently, it connotes that there is a specific time for all the processes in building the idea; the planning of design, programming and creating a prototype, developing the product, manufacturing of the final design and specifications, and the delivery to the stores so it can be available for customers.

In simplest terms, it aims to know how long each process takes, so they can identify on what day the product or service will be successfully dispatched to the market.

Why is it important?

Companies tend to create ways to successfully launch a product faster, but more efficiently. Since there are a lot of competitors, they seek to make plans to advance their way and be available first to their target market segment. Moreover, being the first to introduce a unique product for a certain market can enjoy better profit margins easily. This is because unaddressed segments lean on fresher and better products, and are drawn to the first ones to answer and provide to their concerns.

Nevertheless, it does not solely intend to create new inventions as this might also be used for pioneering better systems for existing commodities. Pinpointing underperformance to such is also instigated by speed to market to create a better experience for each market segment.

Therefore, speed to market creates a way for companies to rise above other competitors, providing them with a concept where they can be one step forward from their adversaries.

To better understand…

Speed to market isn’t just about making new products faster to deliver to consumers. It entails a different story behind, where developers and makers can assure that products can be set to launch seamlessly, with lesser negative impacts, and can nourish their target market in the long run.

Nevertheless, speed to market is an efficient concept for companies to achieve the best product, services, and enhancements, to provide efficient, durable, and convenient products to their consumers. Hence, forward-thinkers are there to ensure that the development of products is always flexible, so they can provide a better experience for their target market segment.


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Written by Aiza Day

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