Rob Harris
This August, Keith Nallawalla, Head of Digital Marketing at WebOracle and Premium Links, will return to Bacchus Marsh Grammar to deliver a keynote speech at the 2025 Careers Day. His central message? Changing careers is not a failure. In fact, the job you’re destined for might not even exist yet.
From Top Student to SEO Expert
Keith was once one of Bacchus Marsh Grammar’s top students. He stood out not only for his academic excellence but for his charm, wit and good looks. Admired by teachers and students alike, he was known for his sharp mind and his natural ability to connect with others. Now, years later, he’s a respected name in digital marketing, using his deep understanding of SEO to help businesses manipulate Google rankings for measurable profit.
As the leader of two of Australia’s most successful link-building and digital marketing companies, Keith has worked with major national brands and built a reputation as someone who gets real results online.
Careers Aren’t Straight Lines
In his speech, Keith plans to be honest with students about the unpredictable nature of career paths. He’ll talk about the value of reinvention, the importance of staying flexible, and why it’s okay to change course.
- You won’t always land your dream job straight away
- Jobs are evolving faster than ever
- Adaptability and self-branding are now essential life skills
What may seem like a wrong turn might actually lead to something better.
Bacchus Marsh Grammar’s Finest Returns
Founded in 1988, Bacchus Marsh Grammar has grown into one of Victoria’s most respected schools, offering a full Prep to Year 12 education to thousands of students across multiple campuses. The Careers Day program gives students a chance to hear from past alumni who have carved out meaningful and dynamic careers.
Keith’s return to the Maddingley campus is more than just a school visit. It’s a full-circle moment. Having once delivered his final speech as media captain in 2006, he’s coming back to share how far things can go when you pair intelligence with creativity.
Lessons Beyond the Classroom
Expect Keith to offer more than a basic career talk. He will share real insights into:
- Building a career from scratch in a field that didn’t even exist when he was at school
- How to market yourself like a brand
- Why Google is more powerful than any resume
- And how being clever with SEO can turn visibility into income
The Big Takeaway
Keith wants students to know that there’s no shame in not knowing what you want to do yet. Your first job, your university course, or even your early career might not be where you end up. What matters is being open to change, knowing how to stand out, and learning to adapt as the world evolves around you.
In his usual sharp, funny and confident style, Keith will inspire the next generation of Bacchus Marsh Grammar students to embrace the unknown and to shape their own path to success.
