nine inch nails ghosts editions

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Googling this phrase then lead to a website that warns of a fictional drug called “Parepin” that relates to the story of the concept album. Further Googling of Parepin lead you to other websites made for this purpose. These sites talk about a conspiracy about the government putting Parepin in the water. There were also email addresses you would find that would auto reply messages to you if you emailed them, “It is now clear to me that Parepin is a completely safe and effective agent. I’m drinking the water. So should you.” There were also phone numbers to call, wiretap transcripts to read and at a few concerts, USB sticks were found with tracks from the unreleased album were found, which allowed fans to leak the new audio online. This campaign was run by 42 Entertainment and Reznor rather than the record label. Year Zero Campaign from an SEO perspective This campaign was so interesting from a viral marketing perspective that Matt Cutts of Google blogged about it, describing it from an SEO point of view. He praised the use of made up words like Parepin that would be unique to the campaign and easy to find in Google and that whilst the websites had animated effects on the text, it was still real text in the source code the page, meaning Google could read it and index it. He also said that by allowing fans to find these clues, USB sticks etc, the links obtained to the websites in this campaign were totally organic, rather than the usual spammy PR associated with most new album releases. The main flaw he pointed out was that several of the websites were all hosted on the class C subnet, meaning if fans knew how to do a reverse IP search, they would find a list of the other sites owned by this company and could take a massive shortcut rather than following the intended path of clues. For example, if you do a reverse IP lookup for this website, you will see other websites I own plus many others who are also sharing the same cheap hosting I am currently using. Granted back in 2007, far fewer people would have known how to do this. Speaking of the various websites built for the campaign, whilst these are all offline now, some of them have a 302 redirect to the campaign page on the 42 Entertainment website. These websites obtained really good metrics that 42 Entertainment should try and leverage to help their own SEO Rankings. Domain DA Spam Trust Flow Citation Flow Trust Ratio Referring Domains iamtryingtobelieve.com 39 1% 14 16 0.88 247 churchofplano.com 30 1% 7 13 0.54 101 105thairbornecrusaders.com 25 1% 7 13 0.54 87 The metrics of these sites are quite good. 42 Entertainment should probably change these to 301 redirects instead of 302 to greater benefit their own website. Leaving it as 302 forever is wasteful. Embracing Digital & Free Music Once free of his label, Reznor absolutely went to town on releasing music and promoting it in incredibly modern ways that very few other major artists had done before. Having been notorious for long delays between albums, usually about 5 years, 2008 had not one, but two albums released just four months apart, Ghosts I-IV and The Slip, which won Nine Inch Nails a Webby Award for Artist of the Year. Ghosts I-IV The four-part, 36-track instrumental album Ghosts I-IV had its first part available for free via BitTorrent. Yes, BitTorrent, the scourge of the entertainment industry. You could then also buy the full album as a digital download for just $5 USD from either Amazon or the Nine Inch Nails website, nin.com, which became so popular, he had to rapidly upgrade his hosting. Fans who wanted to add a physical copy of Halo 26 to their shelf could buy Ghosts I-IV as a two-disc album for $10 USD and there were also special editions available for $75 and $300 USD. The $300 version sold out in the first 24 hours. Another interesting thing about this album is that each track featured different artwork when playing the MP3 files. Some of the higher end packages came with the digital assets which allowed purchasers to remix the music under Creative Commons licensing. Usually bands and record labels make it difficult to get the raw assets for doing remixes unless it’s been commissioned officially. Interestingly, in 2018 viral country/rap hit “Old Time Road” by Lil Nas X sampled a clip of “34 Ghosts IV” without clearance from Reznor. Management freaked out about this when the song started to gather steam, but luckily he was cool about it all. The Slip This album was notable for being recorded in just three weeks, with it’s first and only single “Discipline” being distributed via email to radio stations less than 24 hours after being mastered. This kind of speed would have been impossible under his old record label. And like Ghosts I-IV before, it this was released for free online digitally under Creative Commons license on nin.com and included several DRM-free audio formats. Again, the raw files made available so that fans could remix the tracks themselves for non-commercial use. A limited physical release of 250,000 units was released a few months later and included a DVD of five rehearsal videos of the band practicing the new songs from this album. How To Destroy Angels (2010) Side project with this wife Mariqueen Maandig Reznor, How To Destroy Angels also got the free album treatment. They released a single exclusively on “A Drowning” on Wired Magazine’s iPad app. A music video was released on pitchfork.com. Clips of their recordings were also shared on Vimeo and YouTube. The 6-track album was then made available for frere digitally. The band was then also available to answer questions to fans via Facebook and Tumblr. This was a great example of “social” marketing, dropping content and being available in the places that their fans were active. Whilst giving away music for free he is also collecting email addresses which he can use to Bad Witch (2018) This 30 minute album was released as an “LP” rather than an “EP” so that it would stand out on streaming services such as Spotify, where singles and EP’s get hidden below albums and get fewer listens. This was a way to optimise the new music for listens. They were sure to sell the physical album at a cheaper price like you would an EP, so not to rip off fans.

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