Words That Work Book

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Book Cover: Frank Luntz's Words That Work: It's Not What You Say, It's What People Hear

Book Cover: Frank Luntz’s Words That Work: It’s Not What You Say, It’s What People Hear

Written by David Frank

David Frank (MSc Marketing) is a Seattle-based marketer, writer (co-founder of Good/Bad Marketing) and public speaker. Originally from Perth, Western Australia, he has also lived in the UK, Japan and Vietnam.

He tours talks on marketing for the general public. His current talks are: Dangerous Products: The History and Present of Products NOT Safe to Consume; Sensory Marketing and the Subtle Science of Packaging; and How to Market Tobacco (Despite Pesky Advertising Bans). https://www.thedavidfrank.com