What happens when Facebook removes your advertisement?… Make a preview of the video instead, then patronize the platform for being prudish. It worked for Liquid Death Mountain Water after Facebook pulled their bloody (cartoon) ad. The new ad has over 2.4 million views.
The full ad has over a quarter million views of the video on their website/YouTube.
This is yet another example of a edgy campaign or product getting even more coverage after a ban.
Read more on Liquid Death:
- This New Punk-Inspired Canned Water Will ‘Murder Your Thirst’ (And Your Faith in Humanity) | Observer
- A former Netflix creative director just got $1.6 million from big names in tech for Liquid Death, which is water in a tallboy can | Business Insider
- Former creative director for Netflix puts water in a can, calls it punk and raises $1.6 million in funding | CNN