I’ve seen a few of them before in my life. You probably have too. Business names that proclaim how good they are. E.g. “Good One BBQ Restaurant“, or “Good One Lunch Bar”. Personally, I thought I’d never found a business called “Good One”, thinking it weird and silly. I spoke to the owners of “Good One Lunch Bar” in Western Australia, and they did indeed confirm the idea was some customers might have the following conversation:
“Hey, lets go to the lunch bar to lunch.”
‘The Good One.”
Yeah, I wasn’t that impressed either.
So why did we call the blog Good/Bad Marketing? The idea was the blog would be dedicated to reviewing and judging the good and bad marketing campaigns out there. And I think we’ve stuck to that premise more or less.
So no, we’re not passing judgement on ourselves. Well, not until we write a self-reflection post.
I do love Mee Sum Pastry though.
(Seeing Mee Sum Pastry at Seattle’s Pike Place Market spurred me to write this post. See, inspiration is everywhere!)