Dangerous Baby Products

baby hand and poison

When consumers think about dangerous products in general, the first thing that often comes to mind is dangerous baby products. There are a number of possible reasons, including 

  • Saliency bias – the fact that the most recent dangerous product story or product recall they heard about was for a baby product. The story was most salient – recent- in their memory.
  • Emotional – Stories about injured, poisoned or killed babies are highly emotional, and our amygdala, together with the hippocampus and neocortex work together to make sure strong emotional memories are difficult to forget. 
  • Frequency – stories about dangerous and recalled baby products are more frequent and get more coverage.

Indeed babies are so fragile that even common baby products can be dangerous for them. But I argue that we’ve come a long way, and this market endures more scrutiny than almost any other outside of healthcare. So let’s look at where’ve come from, and what are some current good practices:

  1. Victorian Era Baby Bottles
    Introduction of rubber tubes
  2. Victorian wallpaper
    Arsenic dyes, arsine gas
  3. Victorian era soothers
    Laudanum and other opiates
  4. Lead water for soothing infant eczema etc
  5. Cribs on Amazon
  6. Magnetic toys on Amazon

Further reading:





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Written by David Frank

David Frank is a Seattle-based marketer, writer (co-founder of Good/Bad Marketing) and public speaker. Originally from Perth, Western Australia, he has also lived in the UK, Japan and Vietnam. He has a Master of Science in Marketing degree from Edinburgh Napier University, Scotland.

He tours talks on marketing for the general public. His current talks are:
- Dangerous Products: The History and Present of Products NOT Safe to Consume
- Sensory Marketing and the Subtle Science of Packaging
- Sex, Love & Marketing: How To Market Yourself On Online Dating Sites​
- How to Market Tobacco (Despite Those Pesky Advertising Bans)
Learn more at http://www.thedavidfrank.com/talks.html

In his spare time, David is an avid gardener. https://instagram.com/seattlefoodgardener

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