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How Has E-Commerce Transformed Marketing?

ecommerce business

Technology has become a great advantage for anyone nowadays. Everyone seems to go online albeit having devices, either for interacting with people over various platforms or just wanting to scroll mindlessly over something that they are interested in. While personal connections have been impacted immensely by the internet, businesses also take the opportunity to invent themselves, however big or small they may be.

E-commerce has been preferred by many. The fact that consumers can search for the things that they want online is a good way for businesses to reach out to their target market with just one click. The convenience it provides both consumers and sellers gives a major leap to businesses incorporating such a strategy, and more and more people are bound to it because it’s less of a hassle.

Moreover, approaches in strategies over marketing have directly impacted how businesses set their objectives. When more and more people are shopping for their wants and needs online already, businesses also tend to adapt to consumer preferences. Consequently, companies have found their way to online platforms to showcase what they can give to consumers and before we know it, the products can now be delivered right at our doorstep without us even going to stores anymore.

But, how has e-commerce transformed companies’ marketing strategies today?

The way e-commerce functions

E-commerce is a virtual platform wherein businesses can reach various potential clients. It has been predominant with the start of Televisions (commercials) and has made its way through social media platforms where most consumers are at, most of the day. Moreover, digital marketing channels and strategies like Search Engine Optimization (SEO), Network Affiliates, search ads, social advertising, and even Email Marketing are known to have massive benefits not only for companies but also for their target market. This approach is also very cheap, especially that it is always available than doing conventional marketing that can come costly yet does not guarantee any potential returns. Hence, e-commerce is the trend to promote products and services.

Websites and Pages

This is a prerequisite for businesses that want to go into the e-commerce world. While the internet is now the primary source for people to search and find something easily, it becomes an opportunity for companies to promote their products and services. This also assures the presence of a particular business, wherein they are able to build trust and confidence in their target market with the customer service and thus the convenience that they can provide. In this way, companies can devise their marketing techniques into something virtual, but still, give the quality of service just like visiting a brand’s physical store, or maybe better.

For e-commerce, papers and billboards are outdated. Time to go to less waste.

Reachability to Broader Markets

Even though people have differences in perspectives, e-commerce defies all odds; it has transitioned in a way that people are still able to see them even without searching for them, in a way that they can remember a brand and make it a top-of-mind. By the time they will need the products or services a company offers, there will be a great chance that they would buy such from a brand because they always see it on the internet. Nevertheless, e-commerce has made sure that every marketing promotion a company does is always seen by a wider market aside from those who opt to search for them.

Talk about the presence and brand identity!

Convenience in Shopping Patterns

Even before, it is quite a hassle to go to physical stores just to look for something but will be unavailable. With the efficiency brought by e-commerce, more and more people can check for the availability of a certain product online through a company’s website or page. This enables businesses to promote their goods inline already. Thus, the shopping pattern has transitioned from physical to virtual in a way that it connotes convenience and lesser time and effort for consumers.

Customer Experience

Aside from the advantages, it gives to consumers, e-commerce provides a vital role in gathering customer experiences. With the advantage of technology and how it can give ample details towards algorithms in client preferences, it creates a platform for businesses to know what their clients want and need. E-commerce can easily pool customer suggestions, and companies can take this to hear the appeals of consumers and improve what they offer. With this, the clients will always come first to build brand confidence and customer loyalty in the long run.

E-commerce has played a major role in how businesses mold their marketing strategies. The customer preferences transition the approaches of business when it comes to marketing, as they will be able to reach their target audience even more. As technological advancements are still growing, they will inevitably modify marketing tactics even more in the future. Adapting to what customers prefer will always be regarded for businesses to move along with their consumers.

What do you think?

Written by James Durkin

B.A Business (Marketing Major) @ MIT Australia 2014-2016
Based in Melbourne/Budapest
Keen traveler
Avid gamer
Sports nut
Social butterfly

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