How to Market a Dry Cleaning Service

dry cleaning business marketing

Got a dry cleaning service that you need to boost? Perhaps your only way to gain presence is to market your business. Sure, going from house to house and sending out brochures on the street can be a good start, but it can be exhausting to think about the effort and time it costs. While brochures can get you short-handed, you may try using digital platforms and set promotions to boost up profits in the long run.

Social Media Marketing for Dry Cleaners

The best way to market anything is through social media. Luring customers is through visibility —- Instagram, Facebook, and Twitter are the most used sites now so better kick off your dry cleaning service through sponsored ads and even customize it by using certain locations where your business is near users.

Still, it’s not only good to advertise once, but it is suggested to keep it consistent. When people see your services, even more, they’ll have you as the top-of-mind if they need your service anytime soon. Moreover, it would be necessary to be reachable to clients; promptly replying to queries can gain their confidence in you, and thus their trust and loyalty. Always make sure to satisfy them by being attentive.

Give Dry Cleaning Discounts

Perhaps you’ve walked into a store and seen a product on sale. Without hesitation, we buy them in an instant without even thinking about how or when we could use them.

When marketing a dry cleaning service, you must be able to loosen your belts and just be lenient with your pricing. It’s good to offer discounts to customers, especially if you’re just starting; always level your price below the usual one, but make sure to still have profit margins from it. You can start this by offering dry cleaning services offering 5 clothes for the price of 3, or even offer free dry cleaning service when they complete badges for their loyalty card. Pre-paid packages are an essential part of dry cleaning services, as individuals tend to draw their attention to what they see is more affordable.

Digital Marketing for Dry Cleaners

Finding products near you may be in your search history. As more people are dependent on finding anything online, it might be best to start gaining an online presence through digital marketing. Try google ads and hire SEO specialists for this —- they know what to do to keep your name going and on top of every search ad people in your area are looking for. Digital Marketing creates a way for you to be looked up more often, as you will be the first one to pop up in every search a client near you is trying to find —- it’s very effective and convenient to even not try.

As the digital era can be so dependent on technology, maybe it’s time to go paperless. Traditional media can be expensive most of the time, but you can still do other things to exhilarate your business. With the various platforms, you can spend your resources on, these marketing tactics are a few of the best ways to make your dry cleaning services known even more.

Photo by Waldemar Brandt on Unsplash


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Written by Miles

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